Pure Bima — About
About Pure Bima

Insurance made
simple, honest & human.

Pure Bima brings every policy, every claim and every question into one app — so protecting your family never feels complicated.

10K+
Families Covered
98%
Claims Settled
4.8★
App Rating
100% Trusted Protection
Backed by 10,000+ families
Instant Policy
Issued in minutes
Secure & Safe
Bank-grade encryption
PureBima team
Who We Are

We Are PureBima — People Behind Your Protection

A team of insurance experts and technologists who believe protecting your family shouldn't come with fine print, confusion, or delay. We built PureBima to make every policy transparent and every claim fast.

Trusted by Thousands 10,000+ families rely on us for honest, fast protection.
Fast, Transparent Claims Average settlement time of just 48 hours, tracked in real time.
Learn Our Story
Insurance protection

Our Mission & Vision

PureBima Real life, fully protected — every single day.
Our Mission
Mission

Protection That Feels Personal

Our mission is to make insurance simple, transparent, and fast — so every family feels genuinely protected, not just insured. We work every day to remove the fine print confusion and replace it with straight answers, so you always know exactly where you stand.

Our Vision
Vision

A Future Where Trust Is Standard

We envision an insurance experience so clear and honest that no family ever has to second-guess a policy or a claim again — where every promise made is a promise kept, and every claim is resolved with dignity, nationwide.

Our Values

What Drives Us Every Day

Everything we build at PureBima is guided by a few simple promises we never break — promises that shape how we design products, handle claims, and treat every customer who trusts us.

Transparency First Fast Claim Support Honest Advice Customer First
Mission
Vision
Values
Guiding every decision we make
10L+
Customers Protected
98%
Claims Settled
15+
Years of Trust
24x7
Customer Support
How It Works

Insurance, Made Refreshingly Simple

From your first question to a confirmed policy — here's exactly what happens, step by step.

Tap a card to read the full step
1

Tell Us About You

A few quick questions — age, city, and what you want covered.

We start with a short, friendly questionnaire — your age, city, family size, and what kind of protection matters most to you (health, life, vehicle, or home). No lengthy forms, no confusing jargon.

  • Takes under 2 minutes
  • No paperwork at this stage
  • Your data stays private and secure
Tap to read more →
2

Compare Plans Instantly

See every matching plan side by side, with plain-language breakdowns.

Based on your answers, we instantly show every plan that fits — coverage amount, premium, claim history of the insurer, and what's excluded, all laid out side by side so comparing takes seconds, not hours.

  • Real premiums, not estimates
  • Transparent inclusions & exclusions
  • Filter by budget or coverage type
Tap to read more →
3

Choose & Pay Securely

Pick your plan and complete payment digitally, in a few taps.

Once you've picked a plan, checkout is fully digital — UPI, cards, or net banking, all bank-grade encrypted. No agent visit required unless you want one, and you can ask questions via chat at every step.

  • 100% secure digital payment
  • Instant payment confirmation
  • Optional callback from an advisor
Tap to read more →
4

Get Covered in Minutes

Your policy lands in your inbox and app — instantly.

The moment payment clears, your policy document is generated and sent to your email and the PureBima app — no waiting days for paperwork. Claims, renewals, and support are all just a tap away from day one.

  • Digital policy in under 5 minutes
  • Claim filing available immediately
  • 24x7 support from day one
Tap to read more →
PUREBIMA
Why Customers Trust Us

Real Protection, Backed by Real Trust

No hidden clauses, no runaround at claim time. Just licensed, transparent insurance — and the numbers to prove it.

Get Your Free Quote
Consistently rated the highest in the industry, verified every single year by independent auditors Highest in the industry, verified yearly 98.2% Claim Settlement
Ratio
Fully compliant with IRDAI regulations, so every policy you buy is government approved and secure Fully compliant, government approved IRDAI Licensed &
Regulated
Trusted by families across cities and states, from metros to small towns, for real protection Trusted across cities and states 50,000+ Happy Customers
Insured
Always here whenever you need us, with real people on the line, never bots or endless hold music Always here, no bots, real people 24x7 Real Human
Support
Insurance Partners

Backed by India's Most Trusted Insurers

We don't sell just one plan. PureBima compares and connects you with India's leading insurance companies, so you always land on the best coverage at the best price — never a one-size-fits-all policy.

20+ Trusted Insurance Partners
General Insurance
General Insurance
Health Insurance
General Insurance
General Insurance
Health Insurance
Health Insurance
Life Insurance
Head of Claims Ananya S.
Ananya S. — Head of Claims
Founder & CEO Rohit V.
Rohit V. — Founder & CEO
Customer Experience Karan M.
Karan M. — Customer Experience Lead

Meet the Team

Honest People, Honest Insurance

A small team obsessed with one thing — making insurance honest, human, and refreshingly simple for every family we protect.